Get Ready for More NHL Sweater Ads in the Future
The NHL's first sweater advertisements were unveiled earlier this month, and reviews have been healthily divided. So far, the NHL has only allotted one jersey patch on each team's right chest. However, the latest intel suggests the NHL has more allotments set aside for potential future opportunities.
In other words, get ready for more jersey ads.
According to an ESPN piece by Greg Wyshynski, the NHL has four such plots mapped out that the league is willing to sell in the future. The four plots include both shoulders, and the right and left chest.
But we all know that if the league went through trouble of designating four advertising plots they plan to use them eventually. However, Wachtel and the league maintain that the teams themselves lobbied for the single-ad approach, citing the law of diminishing returns for clubs.
NHL Deputy Commissioner Bill Daly supported the notion that the plan all along was a singular patch, which I do not doubt. On the other hand, Daly also holds the position that the NHL has no plans to expand the sweater advertisement program, on which I call hogwash.
Let's just call a spade a spade, the NHL needs money and sweater ads sell. It is what it is, Daly does not need to dance around that fact. I think what people are truly afraid of is an industry like gambling running overly rampant and dominating the sweater-ad landscape. No knock on gambling, but it does not need to be a core function of revenue generation for any professional sports league.
In fact, I would go so far as to say that gambling needs to not be a core money-maker for all pro sports leagues.
Still, all this to say, brace yourselves for more jersey ads. They are coming, and there is nothing we can do about it.
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18 MAI 2026
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| B | P | PTS | ||
| Zachary Bolduc | 1 | - | 1 | |
| Rasmus Dahlin | 1 | - | 1 | |
| Phillip Danault | 1 | - | 1 | |
| Jordan Greenway | 1 | - | 1 | |
| Alex Newhook | 1 | - | 1 | |
| Alexandre Carrier | - | 1 | 1 | |
| Kaiden Guhle | - | 1 | 1 | |
| Lane Hutson | - | 1 | 1 | |
| Beck Malenstyn | - | 1 | 1 | |
| Ryan McLeod | - | 1 | 1 | |
| Owen Power | - | 1 | 1 | |
| Mattias Samuelsson | - | 1 | 1 | |
| Nick Suzuki | - | 1 | 1 | |
| Alexandre Texier | - | 1 | 1 | |
| Josh Anderson | - | - | - | |
| Zach Benson | - | - | - | |
| Bowen Byram | - | - | - | |
| Cole Caufield | - | - | - | |
| Kirby Dach | - | - | - | |
| Ivan Demidov | - | - | - | |
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