Stars owner makes pitch to keep team playing at American Airlines Center
PUBLICATION
Brennen Beaudin
August 16, 2022 (9:44 PM)
Dallas has become one of the bigger sports cities in the world, housing the Dallas Cowboys (NFL), Dallas Stars (NHL), Dallas Mavericks (NBA), and the Texas Rangers (MLB).
The Stars and Mavericks share a home at the American Airlines Center, and billionaire Mark Cuban does not see much of a future at the current venue. He envisions that a new arena would be built in the coming years, and views it as "less than 50%" chance of American Airlines Arena being the long-time home of the two teams.
Stars CEO Brad Alberts has a differing opinion than the well-known Cuban, as he would much rather continue playing at their current home.
"We think it's a great place to play for a long time," Alberts said in a recent interview with the Business Journal. "We love this location; we love being in the city of Dallas. At the same time, it's more than 20 years old. and it's no different than a house that's 20 years old. It's got great bones. It doesn't need to be torn down, but it needs a renovation. It needs interior finish-outs and needs some new facelifts."
Of course, every day, technology is getting more and more advanced, but with improvements to certain areas in the arena, there would be no need to build a new one.
"For example, our concessions haven't been touched since the building was built," Albert said. "If you redid our concessions, you would create an entirely different environment for food and beverage purchasing, and to the user, that would seem like a really big deal. Depending on what you do and the level you do it at, you can almost create the feeling of a brand new experience when you get it done," Alberts said.
It seems that changes will be coming either way to one of Dallas's top sports venues, but whether or not a new complex is made is yet to be determined.
wfaa.com
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