If you ever wanted to have Alexander Ovechkin's missing-tooth grin staring back at you while you eat your breakfast, you're in luck. Giant Food, a Washington, DC grocery chain and official food sponsor of the Washington Capitals, is releasing a limited edition run of Ovi'O's cereal. The first boxes will be available starting September 17th, which happens to be Ovechkin's birthday.
A portion of proceeds from the sale of Ovi O's will benefit the Maryland-based Children's Cancer Foundation, Inc. a non-profit that is committed to funding locally-based researchers, programs and facilities. Boxes will sell for $2.69 each and the product will be "brought to life" with an augmented reality game. Ovi O's Slapshot presented by Giant, using Snapchat's Lens Studio, allows customers who have purchased Ovi O's to scan the box in Snapchat and access an interactive hockey game which gives fans the ability to control Ovechkin as he shoots the cereal at moving targets. After time runs out, players can share their score on social media to compete with friends.
The honey-nut cereal will be available in all 163 Giant Food stores in Washington, D.C., Maryland, Virginia, and Delaware. It's quite likely there will be boxes up-for-grabs online if you're looking for one for your collection or to have as part of your balanced breakfast (we assume, we're not nutritionists).
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